ART OF VICTORY
NIKE
During the Paris Olympics
Nike collaborated with the Centre Pompidou
to host an exhibition, celebrating the long successful journey of the “NIKE AIR”.
The center piece -
a “look into the future”
consisted of a set of 13 concept shoes, featuring world class athletes
spanning track, basketball, soccer and more.
The exhibition was a full feature immersive multimedia experience.
surrounded by a 270 degree animated projections.
The project involved designing part of the key visual and associated elements
transition effects and graphical overlays
intended to highlight the overall concept of modernity, futurism and performance
CREDIT
CD, PRODUCTION - Nike
Art Direction, CGI, Post, Digital Art Lead - New Format
AD Support - Alexander Hahn
Editing, VFX - Leo Romanski / Felix Geen
Visual programming - Ploypapus Phosri / Johannes Lemke
CGI - New Format / Alexander Hahn / Julius Steinhauser / Julian Rathgeber / Christine Papst
Sound - Robert Dietz
