ART OF VICTORY
NIKE

Centre Pompidou facade illuminated by Nike’s Art of Victory exhibition visuals at night – an immersive brand visual experience at a cultural landmark.
Aerial view of Paris featuring Nike’s immersive exhibition design on the Centre Pompidou facade during the Art of Victory event.

During the Paris Olympics
Nike collaborated with the Centre Pompidou

to host an exhibition, celebrating the long successful journey of the “NIKE AIR”.

Interior of Nike’s Art of Victory exhibit featuring concept shoes surrounded by 270° animated projections – showcasing immersive audio‑visual storytelling in exhibition design.

The center piece -
a “look into the future”

consisted of a set of 13 concept shoes, featuring world class athletes
spanning track, basketball, soccer and more.

The exhibition was a full feature immersive multimedia experience.

surrounded by a 270 degree animated projections.

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The project involved designing part of the key visual and associated elements

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transition effects and graphical overlays

intended to highlight the overall concept of modernity, futurism and performance

Key visual poster for Nike’s Art of Victory exhibition, depicting a sprinter’s profile and a futuristic Nike Air shoe against a bold graphic backdrop.
Futuristic Nike concept shoes displayed on glowing pedestals with a CGI-generated abstract backdrop – exemplifying visual programming and CGI for exhibitions.
Generative CGI visualization of a Nike Air concept shoe rendered as a dynamic point-cloud graphic – an example of concept exhibitions using AI and CGI visualizations.
Panoramic view of the Art of Victory room with Nike concept shoes at center and dynamic shoe motion graphics projected 270° around – illustrating immersive motion design for brand campaigns.

CREDIT

CD, PRODUCTION - Nike

Art Direction, CGI, Post, Digital Art Lead - New Format

AD Support - Alexander Hahn

Editing, VFX - Leo Romanski / Felix Geen

Visual programming - Ploypapus Phosri / Johannes Lemke

CGI - New Format /  Alexander Hahn /  Julius Steinhauser /  Julian Rathgeber /  Christine Papst

Sound - Robert Dietz

Immersive exhibition room at Nike Art of Victory in Centre Pompidou with glowing entrance, illuminated displays of iconic Air Jordan and Air Max sneakers, blending fashion, technology, and audio-visual storytelling for brand exhibits.
Illuminated timeline wall of Nike Air history at the Art of Victory exhibit – part of an immersive exhibition design blending brand heritage storytelling with visual displays.

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