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ZALANDO - Creative day

SCAN IN YOUR Pocket

Zalando AR 3D scanning installation demo with mobile 3D object scanning demonstration, part of creative technology workshop Zalando in Berlin.

WORKSHOP

As part of the Creative Day for Zalando, a leading online retailer focused on fashion, beauty products, and accessories, we hosted Scan In Your Pocket — a hands-on workshop designed to introduce the power of 3D scanning using the devices we carry every day.

The goal was to create a fun, entry level experience to introduce 3D-object generation, pointclouds and gaussian splats to the audience. Apply this knowledge in a practical part and guide the users through the procedure.

Judging by the overwhelming feedback, we succeded and had some fun ourselves.

Content

Zalando masterclass creative technology experience teaching smartphone-based 3D scan exhibit and gesture-controlled object viewer.

Theory

teaching the foundations

photogrammetry methods
apps and usage examples
best practice and alternatives

Interactive brand experience Zalando with AR-powered brand interaction activation and participatory creative interaction installation Berlin.

PraCTiCE

guided application

small guided group workshop
scanning of objects and people
live help and troubleshooting

Immersive visual interaction event by Zalando featuring smartphone AR installation for retail and interactive visual masterclass tech demo.

play

interactive presentation

transfer of the scan results
into interactive scene
playful interaction